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Only a handful of CEOs appear in their own ads. Even fewer appear in them without pants. However, Dov Charney, 36 years old, hip clothing maker American Apparel Inc. in the amount, is not the typical corporate CEO. Her sense of style - reminiscent of the disco era's seedy side - in the store experience and advertising company that also permeates the advertising painted his naked butt. It also leads to the workplace: Charney your staff feels free to engage in consensual sexual relations. "I, relationships, love relationships, I'm proud," he says. "I think another person for a First Amendment right to exercise one's affection." Is likely never met an executive quite like Charney. 250 million per year pin wearing entrepreneur has built American Apparel, Garment Industry's Rising Star, T-shirts, bathing suits and underwear, all made in selling his factory in downtown Los Angeles. Been opened since November 2003 when his first American Apparel store, opened five branches in 53 countries. Charney says the stores, how in Manhattan, Soho, 1,800 square feet in dollar sales, average production in the garment industry to seven. A few years with locations in 1000 to $ 1 trillion dollar business per year, talks about building. American-made T-shirts from China - of all things - the Hong Kong exports in the stores want to open.
But culture is cultivated careless Charney American Apparel has been tested. Charney a teenager he used to hawk T-shirts in the streets of his hometown of Montreal as a "whore" as a self. But now he and his staff are met by 4500, the modern workplace strictures. A world that Boeing (BA) CEO Charney a subordinate in a relationship with a target light is forced. All former employees of American Apparel - - which they claim to work in May, were sexually harassed by her was released by three women. Disputes that have plagued it. He writes lawsuits against former employees in the first place. In addition, pressure on staff to deny a sexual relationship.
Under the watchful eyes Charney, American Apparel has become the epitome of hipster cool, its slim-fitting, logo-free clothes, a smart campaign, sexy advertising, and with a philosophy in favor of labor. Charney 'as sweatshop-free "to promote your business, and then, until his mostly Latino factory workers nearly twice the minimum, health insurance, subsidized lunches and facilitate the role of free time in English classes pays out wages. Many of these services - at - these jobs are rare in the U.S. textile industry, where 97% of imported goods. As a result, Charney Time, New Yorker, and about the positive profile in places like CNN.
Charney for employees in the retail experience have tried to integrate some of the news. Generally Los Angeles, Chicago or some of the concrete floors and wicker furniture stores in the U.S. apparel business, compared to $ 15 at a reasonable price, with a plethora of parks in areas like Happy to have found the nervous system, the T-shirts Hoodies and $ 45 . "I dress better-paid workers in the world" boasts.You the windows often have a TV, Charney of many aspects of reproduction, the good old U.S. of A. are talking openly of the sexual look at American Apparel. Paredes white tents are dotted with product shots. Announcements of the signing of the company is grainy, seemingly sincere young people in various states of undress. The message to buyers that American Apparel clothes are sexy, Charney pins sometimes miss the pages of Penthouse Magazine 1970
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